As Vice President, Marketing at FundBank, Alison is responsible for conceptualizing, planning and coordinating all marketing activities and events for FundBank globally. She plays a pivotal role in all local and global public relations, research, communications and strategic positioning of FundBank’s products and services. Alison works closely with the firm’s operations and business development teams and is responsible for the planning and execution of the firm’s events on a global scale.
Prior to joining FundBank, Alison spent 18 years at Waystone, a global fund governance provider where she led their marketing activities and supported them on their growth journey, seeing its staff count grow to over 2,000 employees spanning 26 different jurisdictions and servicing over US$2Tn in assets.
Alison spent her formative years in London where she was an account executive for one of the UK’s largest creative agencies, gaining extensive experience in media and communications before her subsequent move to the Cayman Islands.